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BLEACHER REPORT X EAFC

Overall

I filmed video content and captured behind the scenes imagery for a Bleacher Report x EAFC collaboration centred around the release of new Ultimate Team cards, featuring Ashley Cole, Joe Cole and Cole Palmer in a playful creative inspired by the iconic Spider Man pointing meme.

Brief

Capture social-first video content and BTS imagery for a branded collaboration between Bleacher Report and EAFC, built around the launch of new FIFA Ultimate Team cards. The concept brought together Ashley Cole, Joe Cole and Cole Palmer as “the three Coles” in a light-hearted and culturally recognisable setup designed to engage football fans online.

Execution

The shoot leaned into humour, personality and recognisable football talent to create content that felt instantly shareable. I focused on filming dynamic social moments and documenting the energy of the production through BTS imagery, helping to give the campaign both polished hero content and authentic supporting visuals.

Outcome

The final content was designed to drive attention around the new card release, maximise social engagement and tap into the crossover between football culture, gaming and entertainment. By combining talent-led video with strong behind the scenes coverage, the campaign delivered assets that felt both branded and organic.

Joe Cole and man are standing in front of a white backdrop, having an interview. One man, on the left, holds a microphone towards the other man, who has his hands in his pockets. There is professional video and lighting equipment set up around them.
Three men standing in front of a plain wall, each holding a large, colorful card featuring a soccer player with their name and stats. The man on the left holds a card labeled 'Cole' with an 86 rating, the man in the middle holds a card labeled 'Cole' with an 87 rating, and the man on the right holds a card labeled 'Palmer' with an 87 rating.