PATRICE EVRA X FORMULA 1

Overall

I shot and edited this Formula 1 project with Patrice Evra at Monza for the circuit’s 100th anniversary, working alongside a creative director to create fast-paced, personality-led content built for digital audiences.

Brief

Create engaging social-first content around Patrice Evra’s trip to Monza, capturing the scale of the event, the energy of Formula 1 and Patrice’s character on camera. The wider objective was not only to produce strong individual pieces of content, but also to help launch his social channels and build momentum across platforms.

Execution

Working closely with a creative director, I was responsible for filming and editing the content, shaping a style that felt dynamic, entertaining and tailored to social media. The approach focused on combining the spectacle of Monza with Patrice’s personality, creating videos that felt immediate, accessible and highly shareable while supporting a broader content strategy around the growth of his online presence.

Outcome

The final content helped establish and grow Patrice Evra’s social platforms, contributing to millions of views across channels. By combining strong event storytelling with social-first editing and a recognisable personality at the centre of the content, the project delivered both standout individual videos and wider long-term value for audience growth.