UK ANTI-DOPING (UKAD)

Overall

A campaign shoot for UK Anti-Doping as part of Clean Sport Week 2026, capturing interviews, training footage and supporting visuals with beach volleyball athletes Javier and Joaquin Bello alongside their father and coach, Luis Bello.

Brief

Create a set of campaign assets for UKAD’s Clean Sport Week 2026, centred around the theme Built not bought. 100% me. The shoot focused on raising awareness around clean sport, challenging misinformation surrounding performance enhancing drugs, and highlighting the role athletes play in setting a positive example for younger generations.

Execution

Working as part of a small crew, I captured interview footage, observational training content and stylised set-up shots across a fast-moving outdoor shoot. Filming was designed for both 16x9 and 9x16 delivery, with a focus on producing clean, engaging visuals that balanced authenticity with a polished campaign feel. The approach combined structured interviews with dynamic fly-on-the-wall coverage.

Outcome

The shoot delivered a range of content for both YouTube and social platforms, including a longer-form hero edit and shorter social cutdowns. By combining documentary-style coverage with strong visual storytelling, the final assets were designed to support UKAD’s awareness campaign and communicate its message in a way that felt credible, human and socially relevant.